Economic Development Strategic Plan
WHY DEVELOP THE WAUPUN BRAND?
Simply put, if you consider that Waupun is a place where we’re hoping to attract visitors, businesses and residents to invest in our community and that each of our intended audiences would be attracted to Waupun for differing reasons, then you must consider the importance of having clear branding and messaging to reach each of these intended audiences. Furthermore, today economic development occurs on a regional level. We receive invitations from our regional partners to respond through requests for proposal to businesses looking to invest in our region. We must ask ourselves what is unique about our message. What is it that will help Waupun stand out among a sea of communities hoping to attract similar investments? As our consultant puts it, it’s no longer sufficient to say we have a strong quality of life without being able to explain why.